01
Rooted in Vietnam
Our story begins with Vietnamese coffee culture and the work of Trần Quang, a family-origin coffee business whose journey spans roughly three and a half decades.
Our Story · Vietnam → New York
A Vietnamese Coffee Story, Continued in New York.
ESCO CAFE exists to connect the coffee culture of Vietnam with customers in the United States. Through Q Coffee and our relationship with Trần Quang, we bring a long-standing Vietnamese coffee tradition into a new chapter in New York City.
☕ Three Q Coffee profiles · Vietnamese heritage · NYC connection
More Than a Cup
Coffee Carries Place, Memory & Tradition.
Our goal is not simply to sell coffee. It is to introduce more people to the flavors, rituals, and everyday warmth that make Vietnamese coffee distinctive—while creating an easy way to enjoy that experience in the United States.
02
Expressed Through Q Coffee
Q Coffee brings approachable Vietnamese coffee profiles to everyday life—from stronger Arabica character to creamy and mild instant coffee experiences.
03
Connected by ESCO CAFE
From our New York City café and U.S. distribution work, ESCO helps connect Vietnamese coffee products with consumers, retailers, cafés, and partners.
35 YearsA continuing journey centered on preserving and sharing the taste of Vietnamese coffee.
The Trần Quang Heritage
From a Small Family Coffee Business to a Growing Coffee Community.
Trần Quang describes its journey as beginning with a small family coffee business and growing over decades into a wider community connected by coffee.
That history matters to us because it gives Q Coffee more than a package and a flavor. It gives the product a cultural point of origin—one tied to the Vietnamese habit of gathering, talking, slowing down, and sharing time over coffee.
ESCO CAFE carries that story forward for the U.S. market. We translate the experience for American customers without trying to replace where it came from.
Vietnamese Coffee Profiles
Different Beans. Different Character. One Coffee Tradition.
Trần Quang’s product descriptions highlight distinct Arabica and Robusta characteristics. We use that same flavor-first approach when introducing Vietnamese coffee to ESCO customers.
Q Coffee Arabica
Strong Taste
Aromatic and expressive, this Q Coffee profile represents the stronger side of the collection while keeping the convenient preparation that makes Q Coffee easy to enjoy every day.
ArabicaStrongAromatic
Q Coffee Good Morning
Creamy & Approachable
A smooth, creamy Q Coffee option created for an easy everyday cup. Its approachable character makes it a welcoming introduction to the Q Coffee collection.
CreamySmoothEveryday
Q Coffee Ngon
Mild & Balanced
A gentler Q Coffee profile with a mild, balanced character for customers who prefer a softer cup while still enjoying the Vietnamese coffee identity behind the collection.
MildBalancedSmooth
VN
Origin
Vietnamese Coffee Heritage
The culture, flavors, and café traditions that inspire the product.
Q
Product
Q Coffee
Coffee made for convenient everyday preparation while keeping a Vietnamese identity.
NY
U.S. Connection
ESCO CAFE · New York City
Local café presence, U.S. distribution, online access, and business partnerships.
Our Role
ESCO Is the Bridge.
ESCO CAFE is where this Vietnamese coffee story meets the U.S. customer. Our job is to make the products understandable, accessible, and enjoyable here while respecting the identity of the brand and its roots in Vietnam.
Customers can discover Q Coffee through our New York City café and online channels. Retailers, cafés, and business partners can work with ESCO to introduce the products to their own communities.
“From Vietnam to New York, every bag represents a connection between where the coffee comes from and where its next chapter is being built.”
What Guides Us
Heritage First. Experience Always.
Respect the Coffee
Present each product through its flavor, preparation, and cultural context.
Honor the Origin
Keep Vietnam visible in the story instead of turning the product into a generic coffee brand.
Build the U.S. Chapter
Make Vietnamese coffee easier to discover throughout New York and beyond.
Grow Together
Support consumers, cafés, retailers, and partners through a long-term distribution relationship.
Continue the Story
Experience Vietnamese Coffee with ESCO CAFE.
Visit us in New York, explore Q Coffee online, or connect with us about U.S. retail and wholesale opportunities.